Why is Online Shopping so popular?

Advantages of Online Shopping

We can witness a variety of e-commerce platforms on the internet these days. With internet accessibility and the growing usage of smartphones, digital buying has increased drastically. What is attracting online buyers? Why are these e-commerce platforms so popular?

Let’s take this example. If someone wants to buy a new product, what will be the first step towards it? Gathering information about it. So, in the current scenario, how do we do this? Search engines can provide all the information about the product, the quality, price, reviews of the existing customers, other options available in the market, etc. Therefore anyone who wants to buy anything under the sky can easily gather all the information within no time on search engines.

Hence the concept of online selling was born. Additionally, the buyer can shop at his convenience. Let’s list the advantages of online shopping.

1. Shopping at Convenience: As mentioned earlier, consumers can shop from any place on a computer, tablet, or mobile phone with internet access.
2. Online Shopping Saves Time: A traditional buyer has to visit the store within the particular timings to do his shopping. He spends some time traveling to the store. An online buyer can place an order anytime from any location, on his mobile phone in just a few clicks.
3. Comparison of Price and Products: An online shopper doesn’t visit multiple stores like the traditional buyer to gain knowledge of the various options of the product available in the market. He has to use appropriate keywords on the search engines to get complete information about the product from different brands. The customer is free to buy the products that fit his pocket.
4. 24/7 Availability: Online buyers have no constraints on time. They can place an order anytime based on their schedule.
5. Payment Options: E-commerce platforms offer online payment options through their secure payment gateways. The consumers can pay through debit cards, credit cards, e-wallets, or net banking. Some platforms even offer cash on delivery. The cash on delivery option guarantees the consumer to pay once he receives the product.
6. Delivery Timings: Most of the working professionals are not available at their homes during day time. E-commerce platforms provide options for consumers to choose the delivery timings. Opting for evening deliveries or weekend deliveries gives consumers a sigh of relief to receive the deliveries themselves. The consumers can also opt to get the delivery to their working location.
7. Delivery Tracking: Every customer is curious to know the status of his product delivery. Transparency on the delivery status increases customer trust in e-commerce platforms hence building a long-term relationship.
8. Unlimited Options: A physical store may not provide all the products in the market. So there is a limitation on the options while we visit the stores for buying. However, on e-commerce platforms, customers can buy anything that suits their needs.

For all the above reasons, e-commerce platforms are becoming popular day-by-day. According to https://rb.gy/olbxex, e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. Online shopping is one of the most popular online activities worldwide.

However, we often come across a few disadvantages while shopping online. A lack of transparency while shopping gives a sense of disappointment to the customer.

Mshop, a live streaming shopping platform, offers some excellent features to overcome these challenges. Mshop takes the shopping experience to the next level boosting the sales on e-commerce platforms. Stay tuned with us to know more about Mshop.