5 Most Common Problems Faced By Consumers While Buying Online
The popularity of e-commerce platforms is growing in leaps and bounds year after year. More and more customers are going the digital way to shop. However, we still notice many consumers prefer the traditional way of shopping. What makes them opt for store visits over e-commerce platforms? Though there are good reasons to opt for online shopping, the conventional method of shopping hasn’t lost its importance.
So, this raises a few questions, are the online shopping platforms providing a good shopping experience to the consumers? Are consumers getting the value for money on e-commerce? May not be!
What are the challenges faced by consumers with e-commerce platforms?
- Customers don’t have complete information about the product
- Delay in response to customer queries
- Logistics & Delivery related issues
- Hidden costs
- Quality related issues
Customers don’t have complete information about the product: A customer always looks for value for money while shopping. With online shopping, customers are left with unanswered queries due to the lack of transparency in communication. Sometimes, due to the attractive discounts, customers may buy online. However, till the product reaches them, they are left with no choice but to guess what the product may look like.
Delay in response to customer queries: E-commerce platforms lack one-to-one communication with customers. If customers have any queries, they are forced to contact the customer care or write a mail. Such a process may take more than three to four working days to get a response. In some cases, it may take ten to fifteen days to get the proper response.
Logistics & Delivery related issues: Products are often damaged while in transit. Sometimes, the products do not reach the customer at the stipulated time. The customer has to face similar challenges when it comes to returning the product.
Hidden costs: Many times, the delivery charges are more than the discount offered. The worst part is when the customer is asked to buy up to a particular amount to avail the waive off on shipping charges. If the customer wants to return the product, then he should be ready to bear the additional shipping costs.
Quality related issues: Photography enhances the look of products. Most of the customers get attracted to the images on the e-commerce platforms. Ultimately, when they receive the product, they are disappointed. While buying on an e-commerce marketplace we lack the touch and feel of the product. To gain more knowledge about the product, the customer has to spend plenty of time reading reviews about the product before he purchases online. However, reviews may mislead customers. Most of the time reviews written on e-commerce platforms are fake. It is either a negative review written by a competitor or a positive review from the seller to promote the products.
The stats from various retail industry experts clearly shows that there is a large share of the offline retail market that is untouched. All these challenges can be resolved by bringing one-to-one interaction with the customer. The newest concept of Video Shopping is taking online shopping to the next level. Video Shopping Platform is the need of the hour.
Visit us at https://mshop.live/ to know more about the latest retail technology innovation Mshop.
