Here’s why live video shopping is the best way for businesses to fight back the pandemic induced slump.
The resilient and innovative Indian business ecosystem has been shaken up yet again with the second wave of Covid-19 hitting harder and lasting longer than the first one. People are scared to step out of their homes yet are longing to indulge in shopping to cheer themselves up in these bleak times.
While many businesses have ramped up operations to strengthen their digital presence, some farsighted industry pioneers have adopted the best way to counter the drop in sales owing to the all-pervading fear amongst customers — Live Video Shopping! Case in point is Tanishq, which introduced video-based shopping to offer customers personalized shopping through digital medium, and reaped the benefits immediately by a record 100-crore sale within 2 months of introducing the video shopping option! Click here to read the complete story.
Here are the lessons that can be learnt from Tanishq’s success story by all business owners, shopkeepers, brand stores, boutiques and independent small store owners:
- When you listen to your customers, care about their fears and inhibitions and introduce innovative ways to enhance customer satisfaction, they respond with unprecedented enthusiasm
- Since the pandemic is here to stay for a while and physical in-store shopping will not resume normal levels any time soon, alternate 360-degree digital strategy is a must for all small and big stores to survive and thrive
- Offering a personalized shopping experience to customers right from the comfort of their homes is sure to help revive trust, boost business and improve sales
Combining the convenience of ‘digital’ with the ‘human’ touch of a live video call where store keepers assist and engage customers is the best way to combat this unusual situation.
If you’re ready to take the leap to live video shopping, take the free trial of your live video shop at our video shopping platform Mshop, that enables hassle-free live connect between buyers and sellers along with integrated payment and order management. Learn how Mshop works for both buyers and sellers right here.
