Are Video Stores the Future of E-commerce?
“I like to see the product first”!!
- Average Indian Customer
This one statement succinctly defines the mindset of so many Indian consumers despite the staggering growth in e-commerce. As human beings we love to look at the product we’re going to buy from every possible angle and have someone help us browse through the clutter to suggest what’s best for us. That’s why we love our neighborhood mom n pop stores or ‘that favorite’ gift store that stocks items of ‘our taste’
While most of us have adjusted or even welcomed the march of the digital world right into our bedrooms and we love to indulge in retail therapy once in a while to get over the pandemic (and other) blues, there’s a side of us that terribly misses the human interactions that is part & parcel of a brick-and-mortar store visit. Someone paying attention to our specific needs, offering customized discounts or suggesting the product that best works for us and us alone.
E-commerce is here to stay, yet we miss the excitement of an in-store shopping experience. So, what comes next? The stores come right into our homes, along with that very understanding and helpful ‘bhaiya’ or the ever-smiling sales person who intuitively knows what will bring us joy today!
Video stores are the answer and the future of e-commerce. There is no denying that. Smarter, forward looking brands are already capitalizing on this ‘figital’ revolution and riding on the ‘digital meets physical’ wave. Gucci, Tanishq, Skoda, Crocs and even Pothys textile chain are some of the top businesses world over that have taken to video calls and personalized interaction with clients to win back customers, attract new-age buyers and revive their business during this slump.
The next big step for retailers, brands and malls
Creating a digital store powered by video-based engagement is one of the first steps that big brands, local stores or even boutiques and malls can take to future-proof their business not just against a dreadful virus but also the growing demand for shopping from the comfort of homes.
Increasingly, most consumers are happy to shop for their daily needs or satisfy their craving for a luxurious item just by conveniently selecting, ordering and clicking from their devices. Video shopping allows sellers to showcase their products in a one-on-one interaction with customers. They can ‘walk’ the customers through actual products racks and isles to give them a feeling of shopping right at the store.
Wondering how to open your digital store? Let us help you create it in a matter of minutes right here.
Video shopping platforms like Mshop are offering the consumers not just a one-click access to their favorite brands and neighborhood stores but also giving them the taste of in-store shopping that they miss in traditional online shopping environments. Here’s how the revolutionary mshop.live video shopping platform benefits both buyers & sellers and envisions a unique digital marketplace:
Offer Your Customers a Digital Shopping Experience like Never Before with Mshop, World’s First Live Video Shopping Platform
· 24/7 live digital shop to ‘meet’ customers
· Buyers & seller connect over video
· Single-click access to customers from mobile or laptop browser
· Sellers display product range, book order and receive payment then & there
· Offer assistance and customized discounts to customers, just like actual store visit
· Display ads, new products and discounts when customers wait in queue
· Digital URL for promotion, enhanced business visibility
· Insights into customer location, order history and preferences
· Personalized dashboard with 360-degree analytics
· Customers can wait in queue, schedule video appointment or send video order
· Integrated online payment facility
· Option to include delivery services
Before you go digital, do you want to actually see how online video shopping works? Check out this helpful video explaining the features, benefits and simple steps to open a world of possibilities for your business.
